Product sourcing → Brand design → Shopify launch → Organic validation → Preparing paid acquisition
Founder / E-Commerce Strategist / Growth Marketing Specialist
“Built a premium biotech skincare brand from concept to launch: sourced EU-compliant formulations from Baltic labs, designed complete brand identity (plastic-free packaging), launched Shopify DTC store, and validated product-market fit with organic sales in Germany and Spain. Now preparing paid acquisition campaign targeting Netherlands market.”
Selected Work
NEOESSENTIALS — DTC BRAND DEVELOPMENT
Biotech skincare for Northern European men • Baltic production • Plastic-free packaging
- Market Analysis: Identified a high-growth niche in the Northern European male luxury segment.
- UX/UI Architecture: Designed a scalable, mobile-first e-commerce platform using Figma and Shopify.
- Growth Strategy: Developed a full-funnel acquisition plan via Meta Ads, focusing on premium visual storytelling.
- Supply Chain: Managed end-to-end operations with European laboratories, prioritizing zero-plastic aluminum and glass packaging.
- Tools used: Shopify, Google Analytics, Meta Ads, Canva, Photoshop, Instagram, Pinterest, Youtube Shorts, CapCut & Gemini
The UX Pivot: From Aesthetic to Functional Luxury
- Accessibility: Increased WCAG compliance for molecular ingredient lists.
- Trust signals: Shifted to a laboratory-inspired palette to reinforce “Baltic Science.”
- Streamlined UX: Reduced friction in the “Add to Cart” flow, focusing on the nomadic user profile.
Growth & Market Reach
Leveraging Meta Ads, Instagram and Pinterest, NeoEssentials targets high-intent male audiences in Denmark, Belgium, and the Netherlands. The creative strategy relies on “Silent Luxury” visuals—B&W cinematography and macro textures—to lower customer acquisition costs (CAC) while building high brand equity.
NEOESSENTIALS — ETSY MARKETPLACE OPERATIONS
Multi-Channel E-Commerce • Etsy Marketplace • 150+ SKUs • 8-Country Operations
